Cost Saving Tips When Sourcing for Affordable Web Design Services

The main goal in creating and running a business is to make a profit, at least, that’s what we hope is the main goal. I’ve seen some crazy businesses that I kind of wonder about. Increased competition can be good, it gets you thinking smarter, and encourages you to do your best, but it does eat into your profit margins. I firmly believe that there are enough customers to go around for everyone, so I don’t stress too much when I see another web design company. I know, I know, they can eek away at my customer base; but if I’m treating my customers the best I can, offer a competitive price, keep my overhead low, and offer a great value, then my potential is still there. When operating a business online, the same principles apply. In order to beat the competition, you have to think of innovative ways in reducing costs. Hire an affordable web design firm in Arizona for starters.

There are affordable contractors’ websites services if you’re willing to look. Even if you have outsourced an affordable service already, remember to maintain high quality. The site should be attractive, colors and graphics are what draw online clients to your site. The website should be easy to navigate and have well-developed content. You can spend less on creating a great website, but let it shine among your competitors.

In your search for cheap web design packages, stick to the basics. Understand that when people are searching for information online, they type several keywords into their browsers. The search engine will then locate all the sites whose content includes these keywords. In other words, you should choose a designer who also knows how to optimize websites. If your prospects cannot find your product or service online, your business has a major issue. The only difference between low-priced design packages and highly-priced ones is little to no difference honestly.

Ensure that the web designer knows how to incorporate graphics. Again, if there are too many graphics, clients will have a hard time downloading them. Internet users have little or no time to wait and deal with the hassle of waiting for graphics to load on the page. Therefore, go for a designer that is skilled in graphic compressions and coding. Nobody will know that you opted for a cheap website designer, as long as the site looks professional, downloads quickly, and clients access the service needed, you have everything you need.

Finally, your Arizona website becomes operational, that should not be the end of the story. You have to attract traffic. We mentioned earlier, that you should work with a designer who has optimization skills. This is the reason that Salterra exists. We started out as a design company with some graphics skills and found that SEO is the missing piece to the puzzle. A Triad! These 3 pieces integrate so seamlessly into a well-built website that it is very important that you find the company ( Like Salterra) that places value on these simultaneously. This is why we work to catapult your business ahead of your competitors at one standard cost rather than working with several companies. Call Salterra Web and SEO in Arizona today!

Tips For Affordable Web Design

If you want to hire a web designer to create new affordable contractors’ websites or even re-design an old website but you have a limited budget, then this can be quite a challenge. However, all hope is not lost and it is possible to get amazing web design at an affordable rate. We will now look at a couple of tips that can help you to do just that.

Can You Do It Yourself?

The cheapest web design that you can get is free. If you have some time on your hands and can take a few crash courses on web design, it is entirely possible to design your own website. There are even many free sites such as Wix, WordPress, etc that allow anyone to create free websites using their free templates. Now, the downside of using these sites is that they may be branded and have advertising for other companies on them. So, if this is an issue, you’ll need to skip this tip. However, if you are moderately internet savvy, you can build up your own WordPress website and use either a free theme or purchase a theme that should cost anywhere between $5 – $150+. WordPress is very intuitive to use, so even if you’re a complete design newbie, you’ll still be able to figure out what to do. There are also hundreds of free YouTube tutorials and guides that can help you.

Fixed Website Development Packages

If you want something a bit better than a template WordPress website or don’t have the time or desire to design the website yourself, then you should look for web design companies that offer fixed-rate website packages. Not all web design firms offer these types of packages, so you will need to look for ones that do. Now, before you purchase the cheapest package that you can find, you need to know exactly what kind of website you want and how many pages you’ll need. Most of these web design packages are based on the number of pages the firm will build for you. For example, a web design firm may offer a 10-page package of $1500, 20 pages for $2000, etc. So, once you know how many pages you want your website to have, you can select the right package. Also, you should ensure that the package contains other necessities such as the domain cost, hosting, analytics, images, logo design, etc.

Avoid Revisions

One of the things that usually drives up the cost of an affordable contractor’s website project is client revisions. After all, these revisions take up a lot of time and they easily lead to hundreds and even thousands of dollars being added to the bill. Therefore, as a client, it is absolutely important that you have a very clear vision from the beginning of what you want so that you can avoid revisions and reworkings throughout the project. In some cases, it may be best to actually draw out exactly what you want your website to look like, how you want each page to be structured, and all of the content that needs to be included. This may seem like a lot of effort, but trust me, it will save you a lot of stress and money. By providing this type of information to the web designer, they will know exactly what you want and there won’t be a lapse in communication leading to revisions.

Pay Attention To Hosting And Ongoing Support Costs

Many web design companies in Arizona rope in new customers with extremely low hosting, maintenance, and support costs. However, if you take a closer look at the fine print, you’ll see that these are often discount or introductory costs for the first month or even the first year which drastically increases after that period. So, be sure to have a very frank discussion with the company and determine the ongoing monthly and yearly costs, and then compare these figures with other web design companies.

Do Your Research

Lastly, when searching for affordable web design, you definitely don’t want to hire the first Arizona web design firm that you find. It is imperative that you do your research and look at as many firms as you can so that you can compare their packages and overall costs. However, this doesn’t mean that you should simply select the cheapest company since this may not always result in a quality web design that you can be proud of. You should also take a look at their customer reviews, testimonials, and their portfolio of work. This will help you to determine which company offers the best quality work in comparison to their prices.


To wrap things up, by following the five tips above, you will not only be able to get affordable web design but the best website for your money. These tips will help you to sort through tens and even hundreds of different design companies so that you can find a great web design company to work with.

The Value of Using an Affordable Web Design Company

Every business, these days, needs to have a good website. If you cannot be found online then you may as well not even exist. Even brick-and-mortar stores, restaurants, and takeaways should have a website so that people can find out what it is they sell, view opening hours, and contact the store owners. You can get some value out of using Google Maps and Bing’s Places, but not as much as you would from having a website.

The challenge with setting up a website is that it can be quite a substantial investment. affordable contractors’ websites can be very expensive to get started with, and the pricing from designers can vary from quite affordable to thousands upon thousands of dollars depending on what it is that you are looking to set up. Knowing what level of design work you need, and finding a good web design company, are vital if you want to get online without wasting a lot of money.

Simple is Effective

If you are not planning on setting up an online store, then it makes sense to get a simple website that you can maintain in the future. WordPress websites are good for this. They are simple and quite effective and they are something that you can update for yourself in the future without having to be tremendously tech-savvy. You can start out with a simple online business card style website, and then add more features as needed, such as building in contact forms and price lists, quotation forms, live chat, etc. Once you are ready to start selling products online the next step is to set up something like WooCommerce. You can do all of that from your existing WordPress site. It’s a sustainable, easy-to-grow model for having a website.

There is No Need to Spend a Fortune

While it is true that you get what you pay for and that if you spend very little you run the risk of getting no support and a poorly done job; if you spend too much then you are just wasting money. You should look for a company that has a large portfolio of happy customers, and that is reasonably priced. Don’t pay for bespoke themes if you don’t want them. Don’t pay for custom coding if there is no need to have it. Pick the things that matter the most to you and work towards getting them sorted out.

You want to have a domain name, hosting, and affordable contractors websites that have good foundations for SEO. There are many affordable and reputable web design companies that can offer this for a sensible fee. If those companies give you that solid foundation then you can build on that to add new features and rich content later. Get your priorities right early on, and the rest will come.

Finding a Reputable Designer

So, how can you find a reputable designer in Arizona? Well, one good starting point is to look for designers on webmaster forums. There are a lot of designers that are active on those forums and that promise to help people build up their online presence. They frequently sell their services in their signatures or have threads where they advertise them, and you will be able to tell quickly by the replies and comments whether they are reputable. Another good option is to search for good designers in your area or to look for online recommendations. Don’t buy from a web designer that emails you out of the blue. Look for one who has created successful sites and is easy to find themselves. After all, if they are not able to set up a successful site that you can find when you are in the market for their services why should you trust that you will be able to get good service from them to promote your business?

Choose a designer that has made websites that you like the look of. Every designer has their own signature style and what works well for one site may not be so great for others. If you can find someone who has made other websites that you like, then you will be more likely to be happy with whatever they do for you.

Crucial Advice for Choosing the Best Affordable Web Designer

If you are looking for a qualified, affordable expert to handle your web design needs, you are in luck. There are many affordable web designers out there who can create amazing productions tailor-made to your needs. The big question is how to tell who is the type that can deliver the goods from the amateurs with a laptop and a lot of talks.

Following are a few important things to keep in mind when choosing an affordable web designer who can provide you with the perfect design you need for online dominance.

No. 1 — Know exactly what you are looking for

If you had a good idea for your direction and campaign process at your company or business, you already know what you are going to need for your website. You will need to create an engaging and valuable resource for your target audience online and the right web designer will help you do this at a price that suits your need. You should ask to see the work your affordable web designer has performed for businesses with similar intentions and customers as your own.

No.2 — Have a Predetermined Budget

Just like any other investment, you need to begin with a clear idea of what you can spend on this improvement. Web designs can come in all styles, designs, and price ranges. While you can’t expect $1000 results for $100, you can find a price and design that works to improve your current online conditions.

Remember that the cost is often related to the efficacy of your web design. You will need to consider the long-term goals of the web design and the short-term goals for the best outcome.

No. 3 — Content is essential

After your web designer has heard your needs and price range, the next thing you will need to discuss is the content that will be supporting the site. Content is essential to the furtherance of online efforts and it is also essential that the content work flawlessly with the designs, styles, and purpose of the website.

Without this fluid connection between web design and content, it is easy for your message to lose its quality and effect.

No. 4 — The Strategy

After you have discussed the needs your business has in a web design and the cash resources you have to invest in an improvement of this magnitude, you will need to also hear what their basic strategy for addressing your needs will be. This plan should include the necessary metrics for rating the performance on various points you have collected in the first step of this process.

About Salterra Digital Services

Salterra was started in 2011 by Terry and Elisabeth Samuels; nothing fancy and nothing pretentious. Quality work at a fair price. Starting with a web design focus, they both quickly learned that while having an amazing website to highlight your business is a great start, marketing is intrinsically foundational for our clients. When several clients were not seeing results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was very passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built on her creative and visual strength and expanded the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them, it made perfect sense.

Terry and Elisabeth are the Hosts of Roundtable SEO Mastermind Series and SEO Spring Training Conference.

Our Locations: World Headquarters in Tempe AZ, Scottsdale Salterra SEO, Salterra Web Design Mesa, Salterra SEO Englewood CO,